How to Get Your Private Label Cosmetic Brand Started – 5 Essential Steps to Success

August 10, 2018


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You have a passion for cosmetic, maybe have worked in the industry for years and now you want to give your private label cosmetics brand a go? While you may have a great idea for an innovative product and there is a big market for high quality cosmetics you need to make sure your strategy is spot-on and you follow all the important steps to make sure your product will be a success. After all it is a big investment and you want to start earning as soon as possible to get a return on your investment. Here are the 5 essential steps to get your brand of the ground and succeed as an entrepreneur.

1. Decide on your market and do your market research well
First you need to evaluate where you want to offer you product well and establish your target precisely, then research similar products and your competitors in the chosen market carefully, to avoid legal issues and avoid oversaturated markets. If you don’t have the time or tools to do this yourself, make sure you rely on professionals for this initial research. It’s the crucial step in order to make a profit quickly.

2. Find and contact suppliers
Whether you want to start with one very specific product or launch a complete line, you will need to get in contact with different private label cosmetics producers and suppliers to find the one that is right for your business. Make sure to consider if they also supply packaging and labels or if you need to find a separate supplier for these.

3. Formulate your product, design your logo and packaging
In order to create a strong brand, you need to invest time and resources in the branding process. How the products are perceived is crucial for the sales. You will have established in the previous steps whether you want to offer a low cost product or a premium product. Your product including the logo and packaging need to reflect this choice.

4. Think about the sales strategy
Getting your private label cosmetics in a shop might be difficult at the beginning, when your products are still new to the market, so you will probably need to find alternative places to sell them at the beginning. So, think about the different options carefully. You can for example create your own e-commerce website or sell them through market places like amazon.

5. Make you first sale
This is the big moment. The product is ready and you start advertising it. If you don’t have the knowledge, rely on a good marketing agency to promote your product. Always remember: No matter how good or economic it is, it is a brand new product that people need to get to know. With a well thought through marketing strategy, you should see the first sales coming in quickly.

If you are new to the private label cosmetic business, rely on a producer that also offers packaging and branding and can support you in finding the perfect formula.

HSA Cosmetics, based in Italy, for example, offers exactly this service and has helped offer 180 private cosmetic brands create their hair and skin care products and get them on different markets all around the world. Find out more about the private label hair and skin care manufacturer on their website and get in contact.