You have a passion for cosmetic, maybe have worked in the industry for years and now you want to give your private label cosmetics brand a go? While you may have a great idea for an innovative product and there is a big market for high quality cosmetics you need to make sure your strategy is spot-on and you follow all the important steps to make sure your product will be a success. After all it is a big investment and you want to start earning as soon as possible to get a return on your investment. Here are the 5 essential steps to get your brand of the ground and succeed as an entrepreneur.
1. Decide on your market and do your market research well
First you need to evaluate where you want to offer you product well and establish your target precisely, then research similar products and your competitors in the chosen market carefully, to avoid legal issues and avoid oversaturated markets. If you don’t have the time or tools to do this yourself, make sure you rely on professionals for this initial research. It’s the crucial step in order to make a profit quickly.
2. Find and contact suppliers
Whether you want to start with one very specific product or launch a complete line, you will need to get in contact with different private label cosmetics producers and suppliers to find the one that is right for your business. Make sure to consider if they also supply packaging and labels or if you need to find a separate supplier for these.
3. Formulate your product, design your logo and packaging
In order to create a strong brand, you need to invest time and resources in the branding process. How the products are perceived is crucial for the sales. You will have established in the previous steps whether you want to offer a low cost product or a premium product. Your product including the logo and packaging need to reflect this choice.
4. Think about the sales strategy
Getting your private label cosmetics in a shop might be difficult at the beginning, when your products are still new to the market, so you will probably need to find alternative places to sell them at the beginning. So, think about the different options carefully. You can for example create your own e-commerce website or sell them through market places like amazon.
5. Make you first sale
This is the big moment. The product is ready and you start advertising it. If you don’t have the knowledge, rely on a good marketing agency to promote your product. Always remember: No matter how good or economic it is, it is a brand new product that people need to get to know. With a well thought through marketing strategy, you should see the first sales coming in quickly.
If you are new to the private label cosmetic business, rely on a producer that also offers packaging and branding and can support you in finding the perfect formula.
The Seven Pillars To A Wildly Successful Business
August 10, 2018
Entrepreneurialism
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Starting your own business is like climbing a ladder, one step at a time.
When I first started my own business, it wasn’t easy. But after much trial and error, and learning from other’s successes, I realized there are 7 basic principles or pillars toward achieving a successful business.
1. Starting – This may sound simple, but I’ve met many in my workshops and seminars who have had amazing ideas for a product or service or an improvement for a product. Later, I asked them how their idea was progressing only to discover they hadn’t applied the skills I taught them.
Passion without purpose is like trying to start a fire without wood or kindling. It’s good to be passionate about an idea, but gathering wood (searching for the right information) is necessary to start the flame.
2. Understanding – The need for information for an idea and that research necessary is the second pillar in achieving a wildly successful business. Things will go wrong. Thomas Edison discovered the secret to the electric light because he consistently pursued his dream with nearly 10,000 failed attempts. How did he manage to overcome all those bumps on his road to success? By surrounding himself with a winning team who were open to his call.
3. Communication – Speak up I can’t hear you! Shouted Graham Bell, inventor of the telephone, when he made the first call on March 10, 1876, to his assistant, Thomas Watson: “Mr. Watson–come here–I want to see you.”
Communicating your ideas and research to the people you know will support your idea is the third step toward your wildly successful business.
You’re going to say only so many words in this life-time of yours, why not share them with the right people? The worst thing that you can do is to share your dreams with people who wouldn’t loan you a nickel let alone their attention. Understand that your idea is valuable and so are is your time.
4. Consistency – Keep the faith in your idea and be consistent. The best way to achieve in business is by consistently going after what they believe in.
An idea is like a seed. It has the potential to grow but only if you nurture it daily. Constant research and development is how you’re wildly successful business will grow.
5. Expectation – Farmers plant who plant a row of corn, expect their harvest to be corn. Expecting anything else would be insane, right? Yet, people who sit on their idea and refuse to understand what it takes to launch a wildly successful business end up declaring to everyone who has ears that it didn’t work. If you expect something to work you must consistently work it out until you get the results you want. If you fail, try again.
6. Satisfaction – Success is a personal achievement. One man’s success is another man’s failure. You’ve researched your idea, built a great team of passionate people that consistently cheer you on and lend a helping hand when you fall. Now ask yourself, are you satisfied with the progress you’ve made? If you are not, go back and ask the five W’s.
Who can I speak to about this?
What new steps should I take in order to achieve more success in this area?
When is it most profitable to implement this?
Where can I find new information?
Why am I not satisfied?
***Asking How helps too.
7. Start Again – Your last step to a wildly successful business is start again.
Never pat yourself on the back so many times that your shoulders stoop from too much celebration. The result could spell ATROPHY to your business.